Apart from the packaging though, there is nothing to differentiate them from their hard pack counterparts. These have been discontinued in , with information distributed to the trade in February announcing this decision. In , a new product extension was made available in the Australian market, with a number of varieties being released in a charcoal filter. The packaging for these products varies from the traditional products with a predominantly brushed-silver package and coloured lettering indicating the strength Blue, Gold, Sky Blue or White.
In , Winfield introduced a new filter to some of its cigarettes, marketed as Tasteflow. The top half is hollow, which Winfield claims improves the taste of the cigarette while less of the filter touches the smokes mouth. Winfield cigarette Winfield is a brand of cigarette that is popular in Australia and New Zealand. Winfield products The table below is a summary of the complete Winfield product line in Australia. Quit Victoria, Retrieved 23 July British American Tobacco.
Batus Inc. Export House. Category Commons. Tobacco Rolling paper Filter Additives. Country overview: Australia. Last update: Viewed 29 November British American Tobacco. BAT forced to close Australian factory. London: British American Tobacco, Little S. Thomson J. British American Tobacco Australia. About us. Australian announcement. Neil M. Tobacco group lifts profit. The Canberra Times, ; 1 Mar Annual report Delivering today, investing in tomorrow.
Last update: Viewed. Transforming tobacco: Annual Report and Form F Annual Review and Financial Summary Statement Annual Review and Summary Financial Statement A recent settlement between the ACCC and the tobacco industry in Australia resulted in the withdrawal of such descriptors as "Mild" "Extra Mild" and "Light" in relation to cigarettes, on the grounds that this may mislead smokers into thinking one cigarette was safer than another.
This has mirrored recent developments in the United Kingdom as well. Thus the brand's differing products are now officially known by names which they had been colloquially known anyway, i.
Winfield Red, Winfield Blue, etc. Winfield entered the Australian market in in the common pack size of 20's. They were the first brand in Australia to launch a pack size of 25's and used this to convey their image of being good value to the everyday Australian.
Typical advertisements at the time noted that Winfield was "5 smokes ahead of the rest". Winfield remain available in Australia today in 20's or 25's. In , a "Deluxe Soft Pack 20" variant on the brand was released. These cigarettes were aimed at a more premium market, and differed in taste and strength from the traditional Winfields available in packs of Winfield Deluxe Filters for example, contained 14 mg of tar, whereas the traditional Winfield Filter contained and contains 16 mg.
This variant attracted a disappointing market share, and was consequently withdrawn from the market. Soft pack Winfields were relaunched in , and have become the best selling soft pack cigarette on the Australian market. This has mirrored recent developments in the United Kingdom as well. In , British American Tobacco Australia shipped billion Winfield cigarettes in , which made it the second largest tobacco company and Winfield the second largest brand in Australia after Altria and Longbeach.
In , a new product extension was made available in the Australian market, with a number of varieties being released in a charcoal filter. The packaging for these products varies from the traditional products with a predominantly brushed-silver package and coloured lettering indicating the strength.
Winfield had also enjoyed a long and fruitful collaboration with Australian actor Paul Hogan, who helped popularise the brand through television and print advertising. A series of amusing events would happen to Hogan, who would always end the advertisement by saying ". The slogan ". Today, the anyhow slogan is very rare, except for appearing in some limited marketing materials. Other slogans found on an Australian Winfield packet prior to introduction of plain packaging laws include "Australias own since " which is located on the silver foil insert, and "The Genuine Australian" on the top of the lid.
Also, if looked closely onto the emblem of Winfield the motto "Force no friend, fear no foe" can be seen on older packets. Since introduction of plain packaging, none of these mottos or slogans have been visible on cigarette packaging. Winfield was a major sponsor of sport in Australia until outlawed by the Tobacco Advertising Prohibition Act that banned all tobacco advertising and sponsorship from December onwards.
Winfield was the main sponsor of the Williams F1 Team in and , when Rothmans International opted to promote their Winfield brand, replacing the popular blue and white livery with a red one. In , the team won no races and took only 3 podiums during the season, with Frentzen finishing in third at the first round in Australia and Villeneuve finishing third in Germany and Hungary. Williams finished third in the Constructors Championship, scoring 38 points, while Villeneuve finished fifth in the Drivers Championship with 21 points and his German teammate, Frentzen, finished 4 points behind him in seventh.
In , the team managed to get three podiums, all scored by Ralf Schumacher, with third place in the Australia and the Britain and a second place in Italy.
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